Simon Adcock, Managing Director of ATEC Security, will be giving a business seminar at this year's IFSEC event in Birmingham 's NEC arena. On the 11 May at 12.30pm, Simon will explain how the fundamentals of IP security are imperative to the success of a project's pitch.

Simon is using the seminar to advise the industry how to offer the best solutions and effectively sell security in this economic downturn:

As convergence moves from theory to reality the business of traditional security companies is under threat from the IT sector. IT companies see security as just one more application on their network and sometimes fail to understand client's operational requirements. Simon will explain that armed with a solid understanding of security disciplines together IP technology basics, security companies can ready themselves for the challenges of converged networks.

For those that can't make IFSEC on the 11 th there will be a further chance to see the presentation at 11:30 a.m. on Tuesday 12 th .

To book your place at the event, visit the IFSEC website .